Attendees on the ongoing FESTAC Africa Festival have been handled to a show of gorgeous colors on Friday as totally different designers projected African tradition with their numerous trend items.
Models of various sizes strutted the runway on the Jomo Kenyatta Stadium in Kisumu, Kenya, exhibiting the works of some Kenya-based trend designers.
One of the designers and FESTAC trend ambassadors, Brenda Onono, famous that she was impressed by the necessity to inform the African story along with her designs.
Onono, who owns the model, Marumara Creations, mentioned, “My pieces were inspired by Africa’s rich cultural heritage and diversity, as well as environmental conservation by recycling.”
The duo of Faith Achieng and Christine Apondi, who personal the model, Afychrys, acknowledged that their assortment integrated designs in West, East and South Africa.
Speaking on how lengthy it took them to arrange for the present, Achieng mentioned, “It took us about two months to come up with this collection, consisting of traditional attire.”
Apondi added, “African trend wants extra advertising and marketing and re-presentation. It continues to be under-represented. Many Africans are nonetheless placing on Europeans, and neglecting their very own. Meanwhile, now we have stunning materials and many designs that trend designers can work with to raised challenge African trend.
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“FESTAC is an excellent platform as a result of it celebrates African tradition, meals, trend and music.
“However, I noticed that some people were putting on Western wear. I would have thought that anybody coming to an event like this would put on African wear.”
Emphasising her perception within the development of the continent’s trend area, she mentioned, “There is a lot of potential for African fashion. There are over one billion people on the continent, and African designers can make clothes for them. There is no point producing garments in China and importing them to Africa.”
Another designer, Tabby Yalla, who’s the mind behind the model, Goddess, defined that her assortment was impressed by her environment.
Yalla mentioned, “I was inspired by Kenyan culture. I wanted to do something that would project the country, and that’s why I used the Masai fabric. I also incorporated different fabrics.”
Lauding FESTAC for its contribution to the expansion of African trend, she mentioned, “A show like FESTAC tells the African story, from our culture to every aspect of our way of life for the world to see.”
The Nairobi-based entrepreneur suggested different designers to be artistic.
“We need to be go-getters and very creative. The future is very bright, and African designers are taking centre stage. We just need to put in more hard work, and our work can be at par with other designers in other parts of the world,” she urged.
Earlier within the day, a youth empowerment summit held on the Kisumu campus of the University of Nairobi.
Meanwhile, the pageant of arts and tradition continues on Saturday, August 31, with a gala dinner and different occasions.
