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Grant’s Whisky will get new ambassadors

Blended Scotch whisky model, Grant’s, has recruited three music teams as its new model ambassadors as a part of its Crew Nights marketing campaign.

Grant’s Whisky unveiled its model ambassadors, together with the musical band Alternate Sound, and two duos consisting of Maze and Mxtreme, and Handi and Wanni on the firm’s Ledrop Nigeria Corporate Office in Lekki, Lagos, on Wednesday.

In a press release, the Scotch whisky model described the model ambassadors as embodying the spirit of excellence, togetherness and creating memorable experiences.

“The new brand ambassadors are not only celebrated in their respective fields but are also passionate whisky enthusiasts, making them ideal advocates for the brand,” it said.

Grant’s Whisky mentioned it selected Alternate Sound, a musical band identified for utilizing superior expertise to ship high-quality dwell band expertise and regarded for his or her work with stellar dossiers of artists on each native and worldwide levels.

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According to the model, the 2 musical duos, Maze and Mxtreme, who make digital music, are identified for performing as disc jockeys and Wanni and Handi, a disc jockey act of dual sisters identified for his or her energetic performances.

Grants famous that it seemed ahead to working with its new ambassadors on its Grant’s Crew Nights marketing campaign, which it known as “an initiative promoting the spirit of togetherness and fostering communal experiences”.

The Grant’s Whisky, made by Scotland-based agency, William Grant and Sons, is reportedly one of many highest-selling scotch whiskeys on this planet and a significant participant in Nigeria’s whisky market, which was projected to succeed in $83.85m in 2024 by a world market analysis firm, Williams & Marshall Strategy.

The Williams & Marshall Strategy 2023 report said that the Nigerian whisky market would develop yearly by 11.80 per cent between 2019 and 2024.

The report additionally estimated that in Nigeria by 2027, the whisky market quantity is anticipated to succeed in 9.89 million litres.

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