Diageo to promote 58.02% stake in Guinness to Tolaram Group

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Diageo, the overseas majority shareholder in Guinness Nigeria Plc, has agreed to promote its 58.02 per cent controlling stake to Tolaram, a multinational firm based mostly in Singapore.

The settlement was signed on Tuesday.

Under the phrases of the deal, Tolaram will purchase Diageo’s 58.02 per cent shareholding in Guinness Nigeria and enter into long-term licence and royalty agreements to proceed producing the Guinness model and different Diageo drinks domestically.

Tolaram can even make a compulsory tender supply to minority shareholders, probably rising its controlling stake in Guinness Nigeria.

In a regulatory submitting with the Nigerian Exchange on Tuesday, the board of Guinness Nigeria said that the transaction is predicted to be accomplished in 2025, pending needed regulatory approvals in Nigeria.

“Diageo remains deeply committed to Nigeria and will retain ownership of the Guinness brand, which will be licensed to Guinness Nigeria for the long term, enabling the next phase of growth and development of Guinness Nigeria under the stewardship of Tolaram,” the corporate said.

Tolaram has a big presence in Africa as one of many largest client packaged items corporations on the continent and has partnerships with a number of main client multinational corporations.

Diageo and Tolaram will collaborate to drive the model and advertising and marketing technique for Guinness in Nigeria, making certain long-term development.

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Guinness Nigeria will stay listed on the Nigerian Exchange (NGX) after the transaction, though latest comparable acquisitions have generally led to full takeovers and delistings of corporations.

Chairman of Guinness Nigeria, Omobola Johnson, stated the acquisition represents a big alternative for the corporate’s development.

“This partnership brings together Tolaram’s deep expertise in manufacturing and distribution, and Diageo’s exceptional capabilities in brand building and innovation. I believe this is a winning combination which leaves Guinness Nigeria extremely well placed to drive further growth in this market,” Johnson stated.

Managing Director of Guinness Nigeria, Adebayo Alli, described the announcement as an thrilling second for the corporate, its workers, and prospects.

“I look forward to working alongside Tolaram, which is one of the largest and most respected consumer goods companies in Africa, and I am pleased to note Tolaram’s alignment with Guinness Nigeria’s values and its strong commitment to building an enduring and sustainable business,” Alli stated.

Managing Director of Tolaram Africa, Haresh Aswani, expressed pleasure in regards to the acquisition. “This strategic move will expand our significant footprint in the Nigerian market and presents an opportunity to leverage our combined strengths to foster innovation and deliver immense value to our customers and shareholders across the nation,” Aswani stated.

At the shut of buying and selling on Tuesday, Guinness Nigeria Plc gained N4.24 to shut at N54.80 from N50.55 when it commenced buying and selling for the day.

The quantity and worth of its transactions stood at 178,098 shares valued at N9.80 million exchanged in 31 offers.



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